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WE SEARCH FOR THE INFORMATIVE APPROACH THAT WILL MAKE NEWS OUT OF A PRODUCT/SERVICE/COMPANY

 

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External Communication

We analyze different communication strategies depending on the audience and the media with the aim of sending a clear and sound message.

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Internal Communication

We align the employees and the organization around the corporate culture with the aim that they know and share its philosophy, mission, values and objectives.

How do we do it?

In this increasingly competitive environment, companies require integral communication strategies to reach their clients, employees, investors and the general public.

We use communication as a way to support a marketing strategy, transforming it into an essential tool to enhance brand differentiation and connect with the public. We aim to transform your product into news by giving it easy to remember and recognizable by giving it attributes that, for your audience, are recognizable and easy to remember. We transfer it through the media, events, recommendations in messages, ad-hoc actions, digital and social media…

We help our clients prevent situations that might threat their security, reputation, or even the integrity of their companies through the creation of crisis manuals. We input the most significant risks that could occur and how to confront them from a communications point of view. In the event of a crisis, we deal with the communication process by designing and implementing a plan to cope with it.

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Media plan:  We make a selection of those company attributes we think should be shared with the public and establish a series of messages to make it effective. We set a series of actions, tools and channels as well.

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Media map: Analysis and selection of the most interesting media for each case.

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Writing of press releases, opinion articles and conduction of interviews: we search newsworthy elements and keep stable and long term relationships with the media.

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