What is Inbound Marketing and why it’s so important?
Inbound Marketing is a new way of doing Digital Marketing. Its goal is to attract people that are seeking for a product or service you offer, (yo quitaria la coma) and make them your clients by delivering added value.
Most people and companies have a constant need for acquiring new products and services, and their first action is going to the internet. Therefore, the companies and brands that are best positioned are the ones that have the most chances to get new clients.
Inbound marketing = Smart marketing
Turns strangers into friends >> Turn friends into clients >> Turns clients into salesmen
How do we do it?
1. MARKETING PLAN
4. CONVERTING LEADS
2. RESPONSIVE WEB DESIGN
5. CLOSING DEALS
3. DRIVING TRAFFIC TO YOUR WEBSITE
Marketing that adds value
Define your client profile
In order to attract the right traffic to your site, you need to define your client’s ideal profile. In this first stage, we create value added content for them through the use of the following tools:
This is the most effective way to attract new visitors. This is made by creating value added content that educates your ideal clients.
Interact with your prospects in their favorite social media platforms, share extraordinary value added content.
Position your web on top of the search engines through the keywords your potential clients are using.
Optimize your website, transform it trough value added content to attract the right newcomers.
Know your leads
Create trust! Offer value to your audience before trying to sell them your product or service. The key is to create a system where the lead and you grow together. You share with them added value, and they share their contact information.
The term Lead refers to a prospect that has shown interest on any of the products or services that a company offers, so he or she chooses to share their contact information – at least their name and email.
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Convert your leads into customers and close the sales process
What’s the best way to convert leads into clients? These are some of the best tools we use to close the sales process:
You’ll be able to segment your leads and highlight contacts in your database that are ready to receive a call or an email from your sales team.
The use of emails is crucial to close the sales process. Customize the emails you send and generate conversions. It will also improve your relations with your clients.
Of the contents you must create through custom marketing processes for each client.
Doing an in-depth analysis of all the marketing actions you’ve made is key to keep improving your conversions.
Take a look at our Wiki-Inbound, a glossary of terms we’ve created about Inbound Marketing