INBOUND MARKETING

 GENERATION AND MONITORING OF QUALITY LEADS

 

 

What is Inbound Marketing and why it’s so important?

 

Inbound Marketing is a new way of doing Digital Marketing. Its goal is to attract people that are seeking for a product or service you offer, and make them your clients by delivering added value.

Most people and companies have a constant need for acquiring new products and services, and their first action is to search the internet. Therefore, the companies and brands that are best positioned online are the ones with the best chances to get new clients.

Inbound marketing = Smart marketing

Turns strangers into friends >> Turn friends into clients >> Turns clients into salesmen

How do we do it?

 

1. MARKETING PLAN

4. CONVERTING LEADS

2. RESPONSIVE WEB DESIGN

5. CLOSING DEALS

3. DRIVING TRAFFIC TO YOUR WEBSITE

Marketing that adds value

People don’t want to get interrupted and bothered with empty messages. They are looking for new experiences and extraordinary content that adds value.

 Define your client profile

 

In order to attract the right traffic to your site, you need to define your client’s ideal profile. In this first stage, we create value added content for them through the use of the following tools:

 

l

Blogging

 

This is the most effective way to attract new visitors. This is made by creating value added content that educates your ideal clients.

 

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Social Media

 

Interact with your prospects in their favorite social media platforms, share extraordinary value added content.

 

Keywords

 

Position your web on top of the search engines through the keywords your potential clients are using.

 

Websites

 

Optimize your website, transform it trough value added content to attract the right newcomers.

 

 

Know your leads

 

Create trust! Offer value to your audience before trying to sell them your product or service. The key is to create a system where the lead and you grow together. You share with them added value, and they share their contact information.

The term Lead refers to a prospect that has shown interest on any of the products or services that a company offers, so he or she chooses to share their contact information – at least their name and email.

 

 

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Convert your leads into customers and close the sales process

 

 

What’s the best way to convert leads into clients? These are some of the best tools we use to close the sales process:

 

Classify leads

You’ll be able to segment your leads and highlight contacts in your database that are ready to receive a call or an email from your sales team.

 

E-mail campaigns

 

The use of emails is crucial to close the sales process. Customize the emails you send and generate conversions. It will also improve your relations with your clients.

 

Automation

 

Of the contents you must create through custom marketing processes for each client.

 

 

Reports analysis

 

Doing an in-depth analysis of all the marketing actions you’ve made is key to keep improving your conversions.

 

WIKI-INBOUND

Take a look at our Wiki-Inbound, a glossary of terms we’ve created about Inbound Marketing

 

More

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